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RT @mbs_fcm: workshop about transmedia strategies...
RT @mbs_fcm: workshop about transmedia strategies by mpbs http://t.co/FBBNV6k1ua director @michelreilhac : http://t.co/A7krsl1jzU
June 10, 2013
mpbs - MBS - The Media Business School
developing crossmedia strategies · maximising projects' IP value · opportunities for creating new types of content · audience/user behaviour · crossmedia financing strategies · concept marketing and project positioning · marketing and distribution strategies (remodeling efficiency, community based strategies) · investors and brands · identifying and maximising new revenue streams
http://mediaschool.org/programmes/mpbs-multi-platform-business-school/
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Se definirá lo que significa una aproximación Transmedia: no tiene forma todavía ni modelo económico sólido; es un concepto pionero. Se define como la adición de interactividad en el storytelling, ofreciendo la posibilidad a la audiencia de saltar de su posición pasiva, como oyente o espectador, y convertirse en participante activo haciendo de la historia una experiencia.
